Denkendorf, 30. September 2021 - In view of the company’s 100th jubilee, which is coming up very soon, the Eppinger Group has completely revised its brand identity. The traditional company from Denkendorf is thus building a bridge between medium-sized values, decades of know-how and the continuing trust of its numerous industrial users to become a modern, globally active, future-oriented innovation partner. The new corporate design will be presented to a wider audience for the first time at this year's EMO, the world's leading trade fair for metalworking, in Milan from October 4 to 9.
By focusing its product portfolio on innovative, high-precision tooling systems for CNC turning/milling centres, Eppinger, a family-owned company founded in 1925, has over time established a leading position in the global market. High-performance engineering, comprehensive application experience, and a pronounced awareness of quality have also contributed to the Swabian company becoming a sought-after and competent partner for renowned machine manufacturers worldwide.
“For almost 100 years, we at Eppinger have been developing and working together on ground-breaking solutions - with a quality that speaks for itself and for the performance of all our employees”, emphasizes Managing Director Uwe Eppinger. “Now we have decided to enhance the Eppinger brand even further: for a stronger global perception, a clear identity and - above all - for maximum identification of our employees, partners and customers.”
Innovative solutions for a wide range of applications
This is to be reflected in all brand communication with immediate effect. The core message is: Eppinger is constantly staying in motion - for itself and its customers. And also with regard to the new technical and digital possibilities, be it to advance their own processes or to be able to support customers even more optimally. “We are agile problem solvers - by listening, understanding, and constantly evolving, we work with our global customers to create customised and cost-effective solutions”, Uwe Eppinger continues. “For our industrial users, this enables functionally and economically superior processes and work results.”
The new logo stands for dynamics
The new logo stands for the dynamics of the manufacturer of tool holders and systems as well as high-precision industrial gear units - hence the round “e” in the figurative mark. Not only the products are constantly in motion, but also Eppinger itself. The chosen image format deliberately emphasizes and repeats the square element from the logo. The visual language is cool, clear and technical, with a slight emphasis on violet as an ideal contrast to the light blue.
Web relaunch shall be carried out in parallel
The dynamism is also reflected in the company’s redesigned website. The new homepage is intended to serve as a useful information platform for users and interested parties alike, making it easier to access individual products and business areas, for example. Thanks to the new corporate design, modern look and intuitive user guidance, visitors can reach the desired topic with just a few clicks. The integrated product and spare parts catalogue also gives customers a quick overview of the current product range. Detailed product information and possible specifications can be called up in a targeted manner. The simplified navigation makes it easy to switch between the online catalogue, product portfolio and gear unit configurator at any time.
In addition to the complete revision of the content, the website was also technically updated: The new website is easier to find via search engines and the responsive web design ensures an optimal display on all devices.
“Once again, our prospective customers and users are at the centre of the new website”, says Marie Strunk-Eppinger, commercial manager at the Eppinger Group. Not only do they receive a comprehensive overview of the products and services, but they are also given the opportunity to contact the company quickly. “We are in a position to offer our customers flexible and quickly realisable solutions at calculable costs. With our new website, we are placing even more emphasis on these core competencies. At the same time, we are increasingly focusing on professional communication in order to provide both customers and interested parties with sound information about our content.”
Reportage style visual world
Marie Strunk-Eppinger explains in this regard: “We owe our continued success to the quality of our work and, of course, to the experience, competence and passion of our employees.” These are therefore also a central theme of the new brand identity. “We deliberately chose a visual language that incorporates all of these thoughts.”
Eppinger with new products and new CI at EMO
The revised brand identity will be presented to a larger trade public for the first time at EMO in Milan. They will then be able to see the new trade fair booth (hall 4, booth B11), which will also feature the new corporate design. With the innovative BMT tool clamping system QUICKLOCK, the design engineers from Denkendorf also have an absolute world premiere in their trade fair luggage: Driven tool holders (BMT) can thus be automatically clamped and released again in just a few seconds at the touch of a button. “So, it’s doubly worth coming”, says Uwe Eppinger. After all this time, we are of course extremely pleased to finally be able to appear before an international trade public again with our innovative solutions.”